Tradizionale Contemporanea Cucina

Branding

Hospitality

Racines!

That Italian spot everyone knows about in Brussels, delighting us with giant raviolis for several years now.
They wanted to adapt their branding to make it more current and fresh.
With Laura at the lead, we proposed a "handmade" vision, highly customizable, yet featuring strong visuals that could endure over time and across various formats. We created new graphic guidelines, a new logo, and a press kit. To make this change evident to everyone, we redesigned the stickers on their storefront.

Creative Direction: @laura.benocci
Art Direction: @naehta