Art Direction, Brand Identity.

Art direction for 140 Degrés, a concept reimagining the traditional Belgian fritkot through the vision of Michelin-starred chef Mallory Gabsi, bringing Belgian street food culture to Paris.

As Art Director, I developed the brand’s visual language, refining the logo forms, defining the colour direction and translating the identity across packaging and key brand applications. Alongside Laura, we contributed to the early creative thinking around the spatial experience, developing moodboards and visual references for materials, atmosphere and décor. This initial exploration preceded the architectural design developed by Diettert Collet.

Client: @140degres
Creative direction : @laurabenocci
Art direction: Athéna de Callataÿ / @naehta