OldBoy is a renowned restaurant in southern Brussels, celebrated for its hearty burgers. Established several years ago, they approached us to revamp their image, aiming for a more mature identity. With their new Fire Restaurant – Asian Grill concept, we proposed an artistic direction focused on fire and organic elements, providing a counterbalance to the square, brutalist design of their menus, cards, and other communication materials.

Client: Oldboy
Creative Direction: @laurabenocci @naehta