OldBoy is a renowned restaurant in southern Brussels, celebrated for its hearty burgers. Established several years ago, they approached us to revamp their image toward a more mature identity.

With their new "Fire Restaurant – Asian Grill" concept, we developed an art direction built around fire and organic elements — a warm counterbalance to the square, brutalist design of their menus, cards and other communication materials.

Client: OldBoy Creative Directio

Client: @oldboy
Creative Direction: @laurabenocci @naehta