Stella Sablon is a bar concept developed for @stellaartois, inspired by the atmosphere of American dive bars and reinterpreted through a contemporary European lens.

Located in the heart of Brussels, the project was designed as a place where late afternoons naturally slip into late nights. Warm lighting, dark woods, chrome details, red accents and familiar textures come together to create a space that feels both cinematic and timeless.

As Art Director, I worked on the visual identity and the overall spatial direction of the project, shaping everything from the booths and pool table to the window design, signage and custom details down to the color of the napkins.

The intention was never to create a nostalgic replica, but rather a modern neighborhood bar with the feeling of an instant classic.

Client: @stellaartois
Creative direction : @laurabenocci
Art Direction: Athéna de Callataÿ / @naehta
Concept Development: Laura Benocci, AB InBev